Mission & Vision


Shoreline Behavioral Health Services’ mission is to address the problem of alcohol and substance use disorders in Horry County by providing individualized, recovery based treatment and community prevention services.

Vision For The Future

Shoreline Behavioral Health envisions a system of care in which problems arising from the use of substances and addiction in our county are prevented using a combination of public education and early intervention strategies.

For those who develop problems with substances, often with co-occurring physical and mental health issues, timely treatment services are readily available and the different providers involved coordinate care in concert with an array of community based, recovery oriented services. The goal of coordination is that the consumer experience is of a welcoming system that connects to community services and has a broad enough menu of assistance to accommodate multiple recovery pathways.

Strategic Plan Summary

In order to move toward our vision for the future, Shoreline BHS engages in a strategic planning process every year in which a variety of input and information is analyzed. This information comes from consumers of our services, referral sources, community groups, funders, and also aggregate demographic data. Out of this process a strategic plan is formulated and the “critical issues” for the agency are developed and measurable goals are developed to address them.

A PDF of the full plan is available here:  Shoreline FY18 Strategic Plan

We also welcome your ideas and input as to improvements in services that we currently provide and new services that you think we should develop! Please email suggestions to our Executive Director John Coffin, at john.coffin@shorelinebhs.org.